BIA Detroit Whiskey
“Girl! For a long ass time, men have been running the whiskey business and enough is enough. It’s time to be unapologetic like the Greek Goddess Bia - she’s the personification of force and feminine power.
Snatch yourself up a bottle and make yourself a BIA Bomb, a delicious combination of BIA whiskey, orange fizz and grenadine. Drink your whiskey and BIA bad bitch.”
Student Project
Values
Female Representation
Unapologetic
Bold
This whiskey was designed with the intention of challenging the lack of diverse representation in the whiskey industry despite 37% of their American consumers being female.
Inspired by Lizzo
Self Assured
Encouraging
Authentic
Lizzo encourages people to stand up and be themselves, and we wanted this whiskey to do the same! With a casual, bold and almost performative tone of voice, it abandons the formality of the typical “old man’s whiskey” brand, opting for a young, bold, friend-oriented and primarily female audience.
Meet the team
From left to right we have…
Abbie Strachan
behance.net/abbiedemain
Connor McCallum
connormccallum.com
Iona Robson
instagram.com/ionarobsondesign
and myself (but less bald than nowadays).